Your website is now read by machines. Make sure it makes sense to them.
Search engines and AI assistants no longer just show your site to people — they read it, summarise it, and decide whether to recommend you. Most small-business sites fail that reading, quietly. We check yours, show you exactly what's wrong, and fix it.
Ask for an audit See pricesWhat "readable by machines" actually means
Three layers. Most businesses only have the first.
The page a person sees. Yours probably looks fine. That's the problem — these failures are invisible on screen.
The page a crawler sees. Every internal link, followed. A dead CONTACT US menu item costs you the enquiry and you never hear about it.
The data an assistant sees. Structured data saying this is a business, here is its phone number, here is the area it serves. Without it, an AI assistant knows you have a website but not what you do or where you are — so it recommends someone who does declare it.
We check all three, on every page, and give you a list you can hand to your web person — or to us.
Three ways to use us
Start with the audit. Most people stop there, fix the list themselves, and that's a fine outcome.
Website audit
- Every page crawled, every internal link checked
- Placeholder and dead contact links found
- Structured data reviewed against schema.org
robots.txt, sitemap andllms.txtchecked- Written report: the issue, the page, the fix
- Delivered in 3 working days
Audit and fix
- Everything in the audit
- We implement the fixes, not just list them
- LocalBusiness structured data, written for your business
llms.txtand sitemap sorted- Re-checked after the change, before we invoice
- Two sites: $2,490
Enquiry agent
- Reads your website enquiries as they arrive
- Drafts the reply, and a quote from your prices
- Flags clashes and anything it isn't sure about
- Nothing sends without your approval
- One inbox, one price list to start
What an audit finds
A real one, from an event-hire business in north-west Tasmania. The owner had looked at the site for months.
The top-menu
CONTACT USitem returned 404. Four links on the homepage pointed at a page that didn't exist. The real contact page was one menu item along.The email and phone links were placeholders. On screen:
phil@…and0411 621 237. Behind them:mailto:contact@mysite.comandtel:123-456-7890. Correct words, wrong destination — invisible unless you click, or a screen reader reads it aloud.No business structured data at all. Organization and WebSite only — no name, no phone, no address, no area served. Machines could see a website existed. They couldn't see a business.
How it works
- Send us the address. One line to barry@1st4.mobi. No forms, no discovery call first.
- We crawl it. Usually within 24 hours. You get a fixed price back before any work starts, or a no if it isn't worth $490.
- You get the report. PDF and plain text, with the page, the issue and the exact fix for each. No jargon, no upselling mid-report.
- Fix it yourself, or we do. Either is a fine outcome. If we implement, we re-check before invoicing.
Fair questions
Will this get me more traffic?
Not by itself, and anyone who promises that is guessing. It makes you readable — which is the precondition for being cited by an AI assistant or surfaced in a local result. The broken contact links are different: those are lost enquiries, today, measurable.
Do I have to change my website host or platform?
No. This works on WordPress, Squarespace, Shopify, Wix, a hand-built site, anything. The fixes are small and specific — a menu link, two href values, one block of JSON in the page head.
What is llms.txt?
A plain-text file at the top of your site that tells AI systems what the business is, in the form they read most easily. It costs nothing to add and almost no small business has one. You can see ours at 1st4.mobi/llms.txt.
Is this just SEO?
Adjacent. Traditional SEO is about ranking in a list of links. This is about being correctly described when a machine is asked a question — "who hires toilet trailers near Devonport" — and about not losing enquiries to links that quietly don't work.
What if you find nothing wrong?
You get a short report saying so, and you don't pay. That's happened once, on a site that had clearly been built with care.
Who is behind this?
Barry Marshall, Tasmania. I also run tasmania.biz, a verified directory of Tasmanian businesses — which is where most of these audits start, because I check the sites of businesses that list.
Start with the address
Send your website address and I'll tell you what I find — and whether it's worth $490 to you.
Email barry@1st4.mobi